5 Must-Have Product Shots for Your Ecommerce Store.

Here’s what you need to know if you’re looking for the top 5 most essential types of product shots.
Choosing the right product image editing service is the key.


Importance of correct images in online stores

In an online store setup, the first thing that you notice, that generates your interest and makes you click to get more details are the product images. These product images are responsible for making or breaking the customers’ decision to finalize the purchase. An appropriate image in online stores provides customers with an idea of whether a certain product will fulfill their unique needs and expectations or not. According to recent Amazon research, using well-photographed product shots for online stores not only improves the overall customer experience but also makes it easier for them to find, analyze and purchase the desired products. This article contains the essential product shots required for different types of products to help you showcase your products better and to positively impact your business. So, without any further ado, let’s jump into it.

5 Essential Product Shots

The right product images grab the customers’ attention before they bounce and increase the probability of sale.

Here’s a list of different products along with five essential product photos for e-commerce that every online store owner must follow.


It is imperative to give maximum information about the product to your consumer to convince them to purchase your product. The best way to do that is to have ample images that showcase your products in their full glory. One of the biggest mistakes that many online store owners make is that they display very few angles. You don’t want to fall victim to this approach because customers want to see every side of the product. Consider capturing as many angles as possible and make sure that each photo is flattering. Here are some most important angles to showcase shows in the best possible way.

1. Single Angle Shot

The best way to capture a single-angle shot is to take it from the side. Keep in mind that the single angle shot for footwear is regarded as a profile shot. That’s why it’s important to capture only one shoe from the side that shows the whole structure and build of the product. Ensure the shoe is clean and devoid of any dust particles and marks. Also, keep in mind the product has to be well lit so that you capture the true colours and contours of the shoe.

2. The “3/4 Front Shot”

The second most important shot that is also very common is the 3/4 Front Shot. To capture it, you’ll need to add the second shoe as well. Now turn both of them slightly to the side in a way that your focus is on the first shoe. Now capture a sharp image that will demonstrate the front outer side. This shot will help you establish the look of the shoe, both from the front and the outer side.

3. The “3/4 Back Shot”

Capture the photo similarly just like 3/4 Front Shot but from the back. It will be a detailed shot that will focus on the rear end of the shoes. Some shoe brands place a small logo at the back, make sure you capture it properly.

4. Front Angle Shot

It’s better to capture it with one shoe by placing it directly in front of you. This shot will demonstrate the toe and the rest of the front.

5. Top Angle Shot

To display the whole structure of the shoe, especially its shape, you’ll need to capture a top-angle shot of the product.

It is important to bring alive the subtle nuances of the shoes in your shots, it may be in the form of attractive stitching, brand logos, sole pattern and design, sometimes the shoes may have air vents, cushioning, etc. If you haven’t been able to do justice with these in the 5 shots above, you may have to take a few additional close-up shots to ensure the consumer gets an opportunity to notice these features.


There is nothing more frustrating for any customer than receiving a dress or apparel that doesn’t match the online store images. Most of the time, it happens because of the product images as they fail to display the right details and colours. To capture great photos of apparel that you want to use on your online store, you first need to iron them. You’ll need the right lighting conditions and suitable equipment as well. But the most important factor that can transform your product images is the post-processing work that only the professionals providing photo editing services can do the best. First things first, here are the most essential shots for Dress/Apparel to display on the online store.

1. Front Shot

It’s always better to capture the front of any apparel by positioning it on a mannequin or model. Not only does it allow the customers to analyze the details, but it also gives them an idea of how the dress will look when worn.

2. Back Shot

You’ll need to capture the backside in the same manner as the front shot so your customers can understand how the dress looks from both angles, thus enabling a better shopping experience.

3. 45 Degrees Angle

Capturing a 45-degrees angle shot both from the front side as well as the backside is also important. You don’t want your customers to miss out on any detail that they need to know before actually buying any product.

4. Side Shot

The side shots of apparel are the most important ones when it comes to analyzing the tightness and size of any dress. Consider capturing the photos from both of the sides after positioning them on a mannequin or model.

5. Detailed Shots

You must never ignore detailed shots as they inform the customers about the fabric and texture. Moreover, they also display the product embellishments such as embroidery, paint, print, zippers, buttons, etc.

Accessory: Bag/Watch/Glasses

While capturing shots of accessories such as bags, watches, glasses, etcetera, your primary focus must be on the details. Moreover, the lighting conditions must also be ideal as such accessories are highly reflective. Whether you’re going to hire a professional photographer or doing it yourself, the
following shots must be captured.

1. Front Shot

The front shot for bags, watches, or glasses is always tricky as it can distract customers because of unwanted reflections. The best way to overcome this challenge is to have dispersed light with multiple lighting sources. It will mitigate the shadows and equal light will help you with reflections. Make sure that the front image captures all the important details of the product.

2. 45 Degrees Angle Shot

45 degrees shot allows the customers to perceive a three-dimensional view of the photo on a two-dimensional screen. Make sure that you readjust the lighting as too much dispersed lighting can make 45 degrees photos appear flat.

3. Top View Shot

The top view photo displays the whole structure of the products in a better way. You need to make sure that you capture a fully aligned photo, and the product doesn’t appear tilted.

4. Model Pose Shot

One of the best ways to display accessories is to show a real-world use case which is only possible by positioning it on a model. Capture attractive photos where the model is posing, but make sure you keep your focus on the product.

5. Side Shot

This shot is not always necessary in many products but it is always good to have as it allows you to offer even more information to the users.

Importance of correct Image Editing

Once you have successfully captured all the essential shots for your product the next step is image editing or post-processing. It allows you to make your photos even more attractive especially in terms of the background of the images, product shadows, image touch-ups, and correct product colours. This is especially important when it comes to reducing return orders as well. The customer must always know exactly what they are going to expect, to avoid disappointment and returns in the future. While getting orders are important, ensuring lesser returns is also something you need to keep in mind while finalizing your online store’s product images.

It might feel overwhelming, but you don’t need to worry because professional e-Commerce photo editing services such as Pixhoto can do all the heavy lifting for you. Outsourcing the image retouching work not only saves you time but also makes sure that you get outstanding product photos.